The purpose of this action is to help raise awareness of the strength of the many Creative Assets in Long Branch and to develop strategies to build and capitalize upon these strengths. It is also designed to demonstrate mindful, intentional and inclusive collaboration that is changing the creative culture through working with different groups and linking these activities to economic growth. 

The assets identified in the Creative Assets inventory for Long Branch include: local artists; a Creative Team; cultural activities and events; buildings/venues; arts and community organizations, as well as parks, local historic sites, restaurants, etc. that fit within the greater cultural context of the community. 

Why is it important? 

“Utilizing Your Creative Assets” will not only begin to help your community recognize the breadth of assets which exist in the area, but it can lead them to begin to mindfully engage with those assets. The planning and fulfillment of this exercise can often serve as a catalyst for community and local economic growth. It can provide far-reaching benefits and opportunities leading to social inclusion, community pride and stewardship. 

For example, in Orange Township, the Valley Arts District has grown to encompass numerous and diverse arts organizations, performance spaces, and presenting organizations, as well as broader cultural assets, including Garden State Urban Farms, new and interesting restaurants, newly constructed affordable housing, transit-oriented development, etc. Planning has capitalized on the rich historical assets of the town. The resultant surge in activity has engendered community pride and is beginning to mark Orange as both a destination and a vibrant area in which to live and work. 

See additional examples in the RESOURCES section including the work being done in Rahway, Morristown, Flemington, Atlantic Highlands, Camden, and the Lincoln Park area of Newark and others.