The Williams-Sonoma Building at 630 Valley Road is a landmark building in the Upper Montclair Historic Business District. The building has become a major telecommunications site with space leased to Sprint, T-Mobile and others. Their wireless & GPS antennas and related equipment, cables & conduits sprout from the rooftop, parapets and down the facades. T-Mobile's current application to add 3 more wireless antennas and related equipment was reviewed by the Historic Preservation Commission and has now moved before the Zoning Board next week. The primary purpose of these municipal reviews is to minimize the impact of the installation to the area’s appearance and ensure compliance with our local telecommunication ordinance. The attached photographs show the ordinance and reviews have not been effective, both overall and in the protection of a key contributing building in one of our historic districts. The Zoning Board and HPC can be more demanding of these applicants, but there is a limit to their powers. The Zoning Board has also made repeated recommendation to the township for more robust town-wide planning and to add stricter requirements into the telecommunications ordinance. The HPC missed an opportunity when it did not address telecommunication equipment in its recent rewrite of the Township’s Historic Design Guidelines. Worse, HP guidelines work at cross-purposes with our ordinance. In short, the regulatory tools currently in place are insufficient. It is time for the Council to take a leadership role and address this growing eyesore and future sites. Other cities and towns have done so. We can, too.